Primary purpose

The primary purpose of Affise is to facilitate the creation and management of affiliate marketing campaigns. It serves as a bridge between brands (merchants) and affiliates (publishers), allowing businesses to connect with third-party marketers who promote their products or services in exchange for commissions. Key functions of Affise include:

• Performance Tracking: Affise provides robust tracking capabilities that allow businesses to monitor clicks, conversions, and sales in real-time. This tracking is essential for understanding campaign performance and making data-driven decisions.
• Commission Management: The platform automates the process of commission calculation and payment, ensuring that affiliates are compensated accurately and promptly.
• Affiliate Recruitment: Affise enables businesses to identify and recruit suitable affiliates, helping to build a strong network of partners who can effectively promote their products.
• Analytics and Reporting: Users have access to advanced analytics tools that provide insights into campaign performance, helping businesses optimize their affiliate marketing strategies.

Target audience

The target audience for Affise includes:

• E-commerce Businesses: Companies looking to expand their reach and sales through affiliate partnerships can benefit significantly from Affise’s capabilities.
• SaaS Providers: Software as a Service (SaaS) companies that want to leverage affiliate marketing to acquire more subscribers and users.
• Digital Marketers: Marketing agencies and professionals who manage affiliate programs for various clients and need a powerful tool to streamline their efforts.
• Brands Looking for Performance Marketing Solutions: Businesses that want to engage new audiences through performance-based marketing strategies.

Problems it solves

Affise addresses several critical problems in the affiliate marketing landscape:

• Complexity of Affiliate Management: Managing multiple affiliates and tracking their performance can be cumbersome. Affise simplifies this process by providing a centralized platform for all affiliate-related activities.
• Inefficient Payment Processes: Traditional methods of calculating and processing affiliate commissions can lead to delays and errors. Affise automates these processes, ensuring timely and accurate payments.
• Data Overload: Businesses often struggle with interpreting data from various marketing channels. Affise’s analytics tools help businesses make sense of their data, enabling them to optimize their marketing strategies effectively.
• Building Trust and Brand Awareness: By leveraging affiliate partnerships, businesses can enhance brand visibility and credibility. Affise facilitates the development of strong relationships between brands and affiliates, promoting trust among consumers.

Usability and features

Affise is known for its user-friendly interface that allows marketers to easily navigate through its various functionalities. The platform supports both manual and automated operations, making it suitable for users of varying expertise. Additionally, it offers 24/7 customer support, ensuring that help is always available when needed.

Key features:

Advanced Tracking and Analytics: Affise provides detailed performance tracking, allowing users to analyze campaign effectiveness across multiple channels. The platform’s multi-channel capabilities enable marketers to manage and optimize campaigns seamlessly.
Fraud Prevention: With the integration of advanced anti-fraud solutions via a partnership with 24metrics, Affise offers robust protection against ad fraud. This feature helps advertisers automatically decline fraudulent conversions and provides detailed reports to identify potential fraudulent affiliates.
Affise Checker: This tool allows users to monitor and check URLs for broken links, ensuring that traffic is directed to active campaigns, thereby optimizing marketing efforts.
User Acquisition Campaign Developer: This feature provides insights into user behavior, enhancing the effectiveness of mobile campaigns by understanding installation and uninstallation patterns.
White-Label Solutions: Affise offers customizable options for businesses looking to brand the platform according to their needs, providing a personalized experience for clients.

Features

Reporting

Affise offers comprehensive reporting capabilities that allow businesses to track key metrics and analyze performance effectively. The reporting features include detailed analytics on traffic, conversions, revenue, and ROI. With customizable report templates and filters, businesses can tailor reports to their specific needs, making it easier to identify trends and make data-driven decisions. The platform also supports real-time data updates, ensuring that users have access to the latest information for timely analysis.

Integrations

Affise provides a wide range of integrations to enhance its functionality and streamline workflows. Key integrations include connectors with popular third-party tools such as Google Analytics, Facebook Ads, and various CRM systems. These integrations allow businesses to synchronize data across platforms, automate marketing efforts, and gain holistic insights into their advertising campaigns. By connecting with other tools, Affise users can optimize their marketing strategies and improve overall efficiency.

Mobile apps

Affise offers mobile apps to support on-the-go users. These apps are available for both iOS and Android platforms, providing users with the flexibility to manage their campaigns from anywhere. The mobile apps offer features such as real-time reporting, campaign management, and push notifications, enabling users to stay informed and responsive to changes in their campaigns. This mobility ensures that users can maintain control over their marketing efforts, even while away from their desks.

Single Sign-On (SSO)

Affise supports Single Sign-On (SSO) to improve user convenience and security. Compatible platforms and services for SSO include popular identity providers like Google and Microsoft Azure Active Directory. By enabling SSO, Affise allows users to access the platform with a single set of credentials, reducing the need to remember multiple passwords and enhancing security through centralized authentication.

Automation

Affise provides various automation features designed to save time and optimize tasks. These include automated workflows for affiliate management, such as automatic approval or rejection of affiliate applications based on predefined criteria. Additionally, Affise offers automated alerts and notifications to keep users informed of important events or changes in their campaigns. By automating repetitive tasks, users can focus on more strategic activities, improving overall productivity.

Security

Affise employs robust security measures to ensure data protection and privacy. The platform complies with industry standards such as GDPR, ensuring that users’ data is handled in accordance with stringent privacy regulations. Security features include data encryption, regular security audits, and user access controls to prevent unauthorized access. These measures provide users with peace of mind, knowing that their data is secure and compliant with legal requirements.

API

Affise offers a comprehensive API that enables customization and integration opportunities. The API allows users to build custom applications, automate tasks, and integrate Affise with other systems seamlessly. Key capabilities of the API include access to campaign data, reporting metrics, and user management functions. By leveraging the API, businesses can tailor Affise to meet their specific needs and enhance their marketing operations.

Deployment

Affise offers cloud-based deployment options, providing users with flexibility and scalability. Cloud deployment allows businesses to access the platform from anywhere with an internet connection, without the need for on-premises infrastructure. This approach offers several benefits, including automatic updates, reduced IT costs, and the ability to scale resources based on demand. However, businesses must consider factors such as data sovereignty and internet reliability when choosing cloud deployment.

These comprehensive features make Affise a powerful tool for businesses looking to streamline their marketing operations and drive better results.

Affise Software Pricing Plans

Affise offers a variety of pricing plans tailored to different needs. Here are the main options available:

Entry Plan

Target Users: Small agencies and networks managing limited campaigns.
Monthly Cost: Talk to an expert for pricing.
Features:
40,000 conversions
15 million impressions
1 custom domain
Core features: advanced tracking, targeting, real-time statistics, dedicated customer success manager, mass actions, fraud prevention, and more.

Scale Plan

Target Users: Medium-sized agencies and networks needing advanced tracking and targeting capabilities.
Monthly Cost: Talk to an expert for pricing.
Features:
50,000 conversions
20 million impressions
5 custom domains
All Entry features plus promo codes, commission tiers, short links, billing API, customer success-led onboarding, and more.

Custom Plan

Target Users: Large agencies and networks needing comprehensive tracking and targeting.
Monthly Cost: Talk to an expert for pricing.
Features: Tailored according to specific needs, includes all Scale features plus additional support and customization.

Freemium Plan

Target Users: Startups and companies wanting to try the service.
Cost: Free monthly or discounted yearly plan.
Features:
10,000 monthly active users (MAU)
10,000 conversions
5 million events
Overcap Cost: $0.02 per additional MAU

Launch Plan

Cost: $89 monthly (billed annually)
Features:
Up to 500,000 events
Real-time reporting
5 campaigns
Unlimited affiliates

Expand Plan

Cost: $129 monthly (billed annually)
Features:
Up to 1,500,000 events
Real-time reporting
Unlimited campaigns and affiliates

Growth Plan

Cost: Custom pricing based on needs (billed annually)
Features:
Unlimited events, campaigns, and affiliates

Free Trial Availability

Affise does offer a free trial for their services. Here are the details:

Trial Duration: 14 days.
Features Available During Trial: Users can explore the full functionality of the selected plan during the trial period.
Sign-Up Process: Users can sign up for the free trial through the Affise website by navigating to the pricing section and selecting the free trial option.

Product Demo

Affise offers a product demo for potential users. The demo typically covers the following aspects:

• Platform Overview: An introduction to Affise’s performance marketing platform, including its features and capabilities.
• Partnership Management: Demonstration of how to effectively manage partnerships and marketing campaigns.
• Analytics Tools: A walkthrough of the advanced analytics tools available for tracking performance metrics.
• Fraud Prevention: Insights into the anti-fraud features integrated into the platform.
• User Interface: An exploration of the user interface to familiarize users with navigation and functionality.

YouTube Videos

Here are some YouTube videos that discuss and demonstrate Affise software:

1. Affise – Performance Marketing Software. How to create CPA Network? – This video discusses the features of Affise and how to manage your affiliates effectively.

2. Affise Performance Marketing Platform – YouTube Channel – This channel contains multiple videos related to the Affise platform, showcasing various functionalities and updates.

3. Affise Performance Marketing Platform – YouTube Channel Overview – Another link to the same channel where you can explore all video content related to Affise.

Conclusion

Summary of Affise’s Strengths and Weaknesses

Strengths:

• Affise offers an intuitive dashboard that simplifies tracking and management of various marketing campaigns.
• It provides robust analytics and reporting tools that allow users to make data-driven decisions.
• The platform supports multiple integrations, enhancing its versatility for different marketing needs.

Weaknesses:

• The learning curve can be steep for beginners due to the platform’s extensive features.
• Some users report that customer support response times can be slow during peak periods.
• Pricing can be on the higher side compared to some competitors, which might not be ideal for smaller businesses.